--- title: "Website platform comparison 2026 for B2B | AGR Studio" description: "Framer, Webflow, WordPress, Astro, Next.js and Sanity compared for B2B sites: who edits, monthly cost, multilingual, ownership and when to pick each." url: https://agr.studio/blog/website-platform-comparison-2026 language: en --- [Blog](https://agr.studio/blog) 13 min read # Framer, Webflow, WordPress, Astro, Next.js or Sanity: which B2B stack? Category: Guides Updated: Oct 25, 2026 Six B2B website stacks compared as of October 2026: who edits what, monthly cost, languages, code ownership, and which one we pick for which company. ![Artyum Grebenyuk, founder of AGR Studio](https://cdn.sanity.io/images/coun0bog/production/4fbb7eca2741ad92fd54139f4e615213db80970f-352x352.png?w=160&q=82&auto=format) Artyum Grebenyuk Founder, AGR Studio TLDR: Pick Framer when the marketing team wants to design and publish pages itself, Astro with Sanity for content-heavy, multilingual or performance-critical sites with a developer on hand, and Next.js with Sanity when the site is part of a product. Webflow fits teams already on it, and WordPress fits large existing WordPress sites. Sanity is a CMS, not a site builder: it is where content lives, and it pairs with Astro or Next.js. For most B2B marketing sites in 2026, we pick Framer when the marketing team wants to design and publish pages without a developer, Astro with Sanity when the site is content-heavy, multilingual or performance-critical and a developer is on hand, and Next.js with Sanity when the site is part of a product with logins. Webflow suits teams already running it, and WordPress suits companies with a large WordPress site and people to maintain it. Sanity is not an alternative to Framer or Webflow: it is where content lives, and it needs a front end such as Astro or Next.js. Our bias, stated once: AGR Studio builds on [all of these](https://agr.studio/solutions/platform-agnostic-web-design), we're an Official Framer Expert, and our own site moved from Framer to Astro + Sanity on 16 October 2026. Prices, plans and versions below are as of October 2026 and link to each vendor's own pages. ## Which website stack should a B2B company choose in 2026? Choose by who will change the site after launch, then by content volume and languages: - **Framer**: marketing pages the team wants to redesign and publish the same day. Fastest to launch. - **Webflow**: your team already knows it, or you want a more structured CMS in a visual builder. - **WordPress**: a large existing WordPress site, deep plugin needs or in-house WordPress developers. - **Astro + Sanity**: content-heavy, multilingual or performance-critical sites, or full control of HTML, structured data and integrations. Design changes need a developer. - **Next.js + Sanity**: the site is part of a product (logins, app features, personalisation), or your developers already run Next.js. - **Sanity**: the CMS under Astro or Next.js when content is structured and shared across pages, languages or channels. ## Why is "Sanity vs Framer" the wrong question? Because they sit on different layers. Every website has three: - **Content**: where text, posts and images live and editors work. Sanity is only this layer; Framer, Webflow and WordPress each have a CMS built in. - **Front end**: what turns content into pages. Astro and Next.js are only this layer: frameworks a developer writes code in. In Framer and Webflow the canvas is the front end; in WordPress, the theme. - **Hosting**: the servers that deliver the pages. Framer, Webflow and WordPress.com include it. Self-hosted WordPress, Astro and Next.js run on a host you choose, such as Vercel, Netlify or Cloudflare. Framer, Webflow and WordPress are all-in-one platforms. A headless stack picks one product per layer, for example Sanity, Astro and Vercel. That choice decides three things. **Cost.** One plan plus editor seats, against a bill per layer plus developer time, which is usually the biggest line. **Who edits what.** On Framer and Webflow, a designer changes layouts and publishes. On Astro or Next.js, editors change content in the CMS, and a new layout is a code change. **What you can replace later.** Separate layers let you rebuild the front end and keep the content. Leaving an all-in-one platform means rebuilding the site and exporting the content. More in [who owns your website after launch](https://agr.studio/blog/who-owns-your-website-after-launch) and [headless CMS vs website builder](https://agr.studio/blog/headless-cms-vs-website-builder). ## How do Framer, Webflow, WordPress, Astro, Next.js and Sanity compare? An Astro or Next.js site also needs a CMS, so read those columns together with Sanity's. | | Framer | Webflow | WordPress | Astro | Next.js | Sanity | | --- | --- | --- | --- | --- | --- | --- | | What it is | All-in-one visual builder: CMS, canvas, hosting | All-in-one visual builder: CMS, Designer, hosting | Open-source CMS with themes and plugins, self-hosted or on WordPress.com | Front-end framework, static pages by default | Front-end framework for sites and web apps, maintained by Vercel | Headless CMS: content and an editing app, no front end | | Who edits content | Marketing team, on the canvas or in the CMS | Marketing team, in the Designer or CMS, each with a seat (paid for new editors) | Marketing team, in the block editor | Editors, in the CMS you connect | Editors, in the CMS you connect | Editors, in Sanity Studio, with live preview once set up | | Who changes design | Designer, on the canvas | Designer, in the Designer | Developer, or editors within what the theme allows | Developer, in code | Developer, in code | Not its job: the front end decides | | Hosting | Included (AWS, CloudFront) | Included (Cloudflare) | Included on WordPress.com; self-hosted needs a host | Your choice: Vercel, Netlify, Cloudflare, Node.js or any static host | Your choice: Vercel, a Node.js server, Docker or a static export | Hosts content and Studio; the site is hosted elsewhere | | Monthly cost, our estimate | $30 to $50 (plan plus two $10 content editors) | $55 to $77 (Premium plus two limited seats) | WordPress.com $4 to $40; self-hosted: free software, hosting varies | Free (MIT); hosting $0 to $20 | Free (MIT); hosting $0 to $20, plus usage if server-rendered | $0 (Free) or $45 (Growth, three seats) | | Multilingual | Add-on, $20 per locale | Localize add-on, $9 to $35 per locale | Not in core; WPML or Polylang plugins | Routing and hreflang built in your code | Routing and hreflang built in your code | Unlimited locales, no per-locale fee | | Code ownership and export | No official code export for self-hosting; CMS to CSV or JSON via plugins | HTML, CSS and JS export on paid Workspace plans, without CMS, forms or locales | GPLv2: full code and database when self-hosted | MIT: the site code is yours | MIT: the site code is yours | Studio is MIT; content exports as a tarball via the CLI | | How crawlers get the HTML | Pre-rendered; code components that skip it, and overlays, are left out | Code components server-rendered by default; check the rest yourself | Built on the server by PHP | Prerendered static HTML, no JavaScript by default | Server Components rendered on the server; static routes prerendered | Depends on the front end | | Best for | Marketing teams that design and publish themselves | Teams already on Webflow, or wanting a structured CMS in a visual tool | Large existing WordPress sites, deep plugin needs | Content-heavy, multilingual, performance-critical sites | Sites that are part of a product | Structured content shared across pages, languages or channels | | Wrong for | Sites that must be self-hosted, or rely on custom code for indexable text | Teams that need to move CMS content to another host as a working site | Teams with nobody to own updates | Teams without a developer for design changes | Teams without a developer; content-only sites that use none of its app features | Anyone who wants a site builder | The cost row is our estimate, not a quote: a 20 to 40 page B2B site with a blog, English only, under 50 GB of traffic a month, one owner and two content editors, list prices in USD per month before tax, domains, build work and paid plugins. Ranges run from billed-yearly to billed-monthly prices where the vendor shows both. Sources: [Framer pricing](https://www.framer.com/pricing) and [hosting](https://www.framer.com/help/articles/guide-to-framer-hosting-infrastructure/); [Webflow pricing](https://webflow.com/pricing) and [code export](https://help.webflow.com/hc/en-us/articles/33961386739347-How-do-I-export-my-Webflow-site-code); [WordPress licence](https://wordpress.org/about/license/), [requirements](https://wordpress.org/about/requirements/), [WordPress.com pricing](https://wordpress.com/pricing/) and [multilingual docs](https://developer.wordpress.org/advanced-administration/wordpress/multilingual/); [Astro rendering](https://docs.astro.build/en/guides/on-demand-rendering/); [Next.js components](https://nextjs.org/docs/app/getting-started/server-and-client-components) and [deployment](https://nextjs.org/docs/app/getting-started/deploying); [Sanity pricing](https://www.sanity.io/pricing) and [dataset export](https://www.sanity.io/docs/cli-reference/dataset). Framer's help centre contradicts itself on code export: [one article](https://www.framer.com/help/articles/can-i-export-my-website-to-html-and-self-host-it/) says there is no HTML export for self-hosting, [another](https://www.framer.com/help/articles/porting-your-data-from-framer/) says you can download the published files. We plan as if there is no official export. ## What does each stack really cost per month? Platform fees are small on every option: $0 to about $80 a month for the reference site by our estimate, with self-hosted WordPress hosting the one cost we can't price. The real difference is who does the work: seats on Framer and Webflow, updates on WordPress, developer time on Astro and Next.js. **Framer.** [Basic, at $10 a month](https://www.framer.com/pricing), covers 30 pages, 2 CMS collections and 1,000 CMS items. Pro, at $30, adds 150 pages, staging and site redirects. Redirects are Pro-only, so a migration needs Pro. The owner is free, content editors are $10 a month each and full editors $20. **Webflow.** [Premium](https://webflow.com/pricing), the plan with a CMS, starts at $25 a month billed yearly or $39 monthly. Since the [legacy Editor was retired on 5 October 2026](https://help.webflow.com/hc/en-us/articles/48412420902675-Legacy-Editor-deprecation-FAQ), every editor needs a seat on the site's Workspace. New editors on your own Workspace take a paid limited seat at $15 billed yearly or $19 monthly; editors moved over from the old Editor got free seats, and agency-run sites get free client seats. Code export needs a paid Workspace plan on top, such as Core at $19 a month billed yearly. **WordPress.** The software is free under [GPLv2](https://wordpress.org/about/license/). [WordPress.com](https://wordpress.com/pricing/) runs from $4 a month (Personal, billed yearly) to $40 (Business, billed monthly); self-hosted hosting varies too much to quote. Paid plugins come on top, such as [WPML](https://app.wpml.org/purchase) at €39 to €199 for the first year. The larger cost is the person who keeps core, theme and plugins updated. **Astro or Next.js with Sanity.** Both frameworks are free (MIT). [Sanity Free](https://www.sanity.io/pricing) is $0 but has two roles (Administrator, Viewer) and public datasets only, and Sanity calls it "for individuals and hobbyists working on smaller projects". Growth is $15 per seat a month with Editor and Contributor roles and private datasets. Viewers are free. Hosting has fine print. Vercel's free Hobby plan is ["restricted to non-commercial personal use only"](https://vercel.com/docs/limits/fair-use-guidelines), and Vercel counts a site that advertises a product or service, or one built by a paid developer, as commercial. A company site needs [Pro at $20 a month](https://vercel.com/docs/plans/pro-plan), with one deploying seat and a $20 usage credit; editors who only use Sanity need no Vercel seat. [Netlify's free plan](https://www.netlify.com/pricing/) has 300 credits a month and a production deploy costs 15, so rebuilding on every publish allows about 20 publishes before bandwidth is counted, and at the limit the project pauses. On [Cloudflare Workers](https://developers.cloudflare.com/workers/platform/pricing/), requests to static assets are free and unlimited, and the paid plan starts at $5 a month. We found no commercial-use rule for Netlify's or Cloudflare's free tiers on their pricing pages; check their terms before relying on that. Our estimate on Vercel Pro and Sanity Growth with three seats: about $65 a month. Next.js pages rendered on request or revalidated with ISR add usage-based compute. The line no pricing page shows is developer time. On Framer or Webflow, a designer adds a section on the canvas. On Astro or Next.js, it is a component in code, a build and a deploy. Our own site of about 300 pages builds in one to two minutes, but someone still writes the component. A team shipping new layouts every week with no developer pays more for that than for any fee above. ## Which stack fits your situation? Seven common B2B situations, and our pick for each. ### A seed-stage SaaS with no developer: Framer You need a credible site fast and a team that can change it. We quote 3 to 5 weeks for a standard B2B site, homepage first, and Framer is the fastest of these to launch. Start on Basic under 30 pages; move to Pro when you need redirects or staging. Keep indexable text in Framer's native components, not custom code components (see below). The close call with Webflow is in [Framer vs Webflow for B2B](https://agr.studio/blog/framer-vs-webflow-b2b). ### A marketing team that ships pages every week: Framer or Webflow Pick a visual builder. Framer if the team works in Figma and wants the same feel; Webflow if it already knows Webflow or needs the larger CMS (20,000 items and 40 collections on Premium, against 2,500 items on Framer Pro before add-ons). Headless works here only if pages are assembled from a fixed block library, which Sanity's page-building tools support; a new layout still waits for a developer. Components are usually the bottleneck: one team with "no Figma, the website is our design system" took about two weeks per new page, and documented components in a CMS were the plan to halve that. See [a CMS your team can run](https://agr.studio/blog/a-cms-your-team-can-run). ### A site in three or more languages: Astro + Sanity Per-locale fees add up. Sanity has [no locale charge](https://www.sanity.io/pricing). Framer charges $20 per locale a month, Webflow's [Localize](https://webflow.com/pricing) $9 to $35 per locale a month, and WordPress [has no multilingual support in core](https://developer.wordpress.org/advanced-administration/wordpress/multilingual/), so it needs WPML or Polylang. For four added languages we estimate $80 a month on Framer and $116 to $140 on Webflow Localize Advanced (Essential stops at three locales), against $0 extra in Sanity, assuming each language is billed as one locale. The trade: on Astro you build locale routing and hreflang in code. For two languages a builder is fine: we built [Baladi](https://agr.studio/projects/baladi), bilingual Hebrew and English, on Framer in 3 weeks. We quote 15 business days to migrate a 5-language site with QA. See [headless CMS development](https://agr.studio/solutions/headless-cms-development). ### A large existing WordPress site: usually stay With years of posts, plugins your sales process depends on and developers who know the setup, a migration costs more than it saves unless something is broken. [W3Techs](https://w3techs.com/technologies/overview/content_management), a third-party survey, counts WordPress on 39.6% of all websites, against 0.8% for Webflow and 0.2% for Framer. If you stay, name an owner for updates. Minor core releases install automatically, but plugins and themes only ["in special cases"](https://developer.wordpress.org/advanced-administration/upgrade/upgrading/) unless you switch that on, and core shipped [7.0 in May and 7.1 in August 2026](https://wordpress.org/news/category/releases/), with 7.2 [planned for December](https://wordpress.org/about/roadmap/). If you leave, start with [website migration without losing SEO](https://agr.studio/blog/website-migration-without-losing-seo). ### A site that is part of a product with logins: Next.js + Sanity When marketing pages, sign-up and the app share code, accounts and a design system, use Next.js. [Server Components](https://nextjs.org/docs/app/getting-started/server-and-client-components) render on the server by default, static routes are prerendered, and [ISR](https://nextjs.org/docs/app/guides/incremental-static-regeneration) updates pages without a full rebuild. ISR needs a Node.js server, Docker or an adapter that supports it, not a static export, and [several self-hosted instances](https://nextjs.org/docs/app/guides/self-hosting) need a shared cache handler. Same pick if your developers already run Next.js. See [Next.js website development](https://agr.studio/solutions/nextjs-website-development). ### A content-heavy site with strict performance needs: Astro + Sanity [Astro prerenders every page by default](https://docs.astro.build/en/guides/on-demand-rendering/), and its components [render to static HTML with no client-side runtime](https://docs.astro.build/en/concepts/islands/); interactive parts load as islands. That suits blogs, resource libraries and long guides. On our own site we took layout shift from a CLS of 0.19 to 0 with font metric overrides and reserved image space. That works on any stack, but owning the HTML meant nothing stood in the way. [Astro 7](https://astro.build/blog/astro-7/) shipped on 22 June 2026, and after Astro [joined Cloudflare](https://astro.build/blog/joining-cloudflare/) in January 2026 the team says it stays free, MIT-licensed and deployable to other hosts. See [Astro website development](https://agr.studio/solutions/astro-website-development) and [Astro vs Next.js](https://agr.studio/blog/astro-vs-nextjs). ### A team already on Webflow: stay and tidy up If the site works and the team knows the Designer, moving rarely pays. Budget for editor seats, and note that Webflow's [official MCP server](https://help.webflow.com/hc/en-us/articles/52536562285203-Webflow-MCP-server-overview) lets AI agents edit pages and CMS items on all site plans. If you may leave later, [code export](https://help.webflow.com/hc/en-us/articles/33961386739347-How-do-I-export-my-Webflow-site-code) leaves out CMS content, forms, localized content and code components; CMS collections export separately as CSV. See [Webflow vs WordPress](https://agr.studio/blog/webflow-vs-wordpress) and our [Webflow design agency](https://agr.studio/solutions/webflow-design-agency) page. ## What we've seen on client projects We coded 101 anonymised client conversations from January to October 2026: - **Platform choice came up in 46% of conversations**, second only to timelines. Framer was named in 34 of the 101. - **Reasons teams gave for choosing Framer:** the marketing team can edit without a developer, hosting is included, and the editor feels like Figma. - **WordPress came up as the option that needs plugins and maintenance.** One team also weighed HubSpot, so the shortlist isn't always these six. - **The Framer watch-out we flag:** content inside custom React code components may not be in the HTML. Framer's docs say that if a component skips pre-rendering, ["the component's content won't be accessible to search engines"](https://www.framer.com/help/articles/how-to-fix-cannot-set-properties-of-undefined-optimization-error/), and there is ["currently no way to make overlay content crawlable"](https://www.framer.com/help/articles/fixing-uncrawlable-overlay-content/). Native components are server-rendered, so we keep indexable text in them. - **Migrations we've run** came from Craft, Squarespace, WordPress, React and Webflow. We ask for CMS access, which finds hidden pages and redirects a crawl misses, plus GA4 and Search Console. - **Multilingual came up in only 6%**, but where it applies, per-locale fees can cost more than the plan itself. The full data set: [what B2B teams ask before a website project](https://agr.studio/blog/b2b-website-project-questions-2026). ## Why did we move agr.studio from Framer to Astro + Sanity? Because ours is a content site, and we wanted features we could only build with full control of the code. agr.studio ran on Framer until 16 October 2026. A Next.js + Sanity rebuild started in January 2026 and never launched; in October we rebuilt on Astro 7 and Sanity 6, hosted on Vercel. It has about 300 indexable pages in English and Hebrew with hreflang, about 80 redirect rules ported from Framer (91 today), JSON-LD on every page type, an [llms.txt](https://agr.studio/llms.txt) file, a Markdown version of every page and a live [AI visibility check](https://agr.studio/ai-check). We chose Astro over Next.js because every page is static content: only the embedded Sanity Studio and a few endpoints run on demand. We gave up on-canvas editing and instant publishing by a designer. Content edits are still self-serve in Sanity; design changes are code changes. We still build client sites on Framer and recommend it to marketing teams that want to edit visually. The full story: [why we moved agr.studio from Framer to Astro and Sanity](https://agr.studio/blog/framer-to-astro-sanity). ## Can Google and AI assistants read a site on each stack? Yes, if the content is in the HTML the server sends. Google renders JavaScript after a queue, and its [JavaScript SEO guide](https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics) says server-side or pre-rendering "is still a great idea because it makes your website faster for users and crawlers, and not all bots can run JavaScript." [OpenAI](https://developers.openai.com/api/docs/bots), [Anthropic](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler) and [Perplexity](https://docs.perplexity.ai/guides/bots) document their crawlers but don't say whether they run JavaScript. Framer [delivers pre-rendered HTML](https://www.framer.com/help/articles/why-it-s-important-to-fix-optimization-warnings-in-your-project/), with the exceptions above. Astro sends static HTML by default, Next.js renders Server Components on the server, and WordPress builds pages in PHP. On Webflow, [code components are server-rendered by default](https://developers.webflow.com/code-components/component-architecture). On any stack, test it: open View Source (not the inspector) and search for a sentence from the page, or run our [AI check](https://agr.studio/ai-check). For a new domain, see [getting a new website into Google and AI answers](https://agr.studio/blog/new-website-google-ai-visibility). ## Which detailed comparison answers your question? - [Astro vs Next.js](https://agr.studio/blog/astro-vs-nextjs): which framework for a coded marketing site, static-first or app-first. - [Webflow vs WordPress](https://agr.studio/blog/webflow-vs-wordpress): a hosted visual builder with seats, or an open-source CMS with plugins and updates to own. - [Sanity vs WordPress](https://agr.studio/blog/sanity-vs-wordpress): structured headless content or an all-in-one CMS, for teams outgrowing WordPress. - [Headless CMS vs website builder](https://agr.studio/blog/headless-cms-vs-website-builder): whether to split content from the front end at all. - [Webflow vs Next.js](https://agr.studio/blog/webflow-vs-nextjs): visual builder or coded site, decided by who will change the design. - [Framer vs Webflow for B2B](https://agr.studio/blog/framer-vs-webflow-b2b): the two visual builders, decided by your team and how structured your content is. - [Framer vs WordPress](https://agr.studio/solutions/framer-vs-wordpress): visual editing with hosting included, against plugins and self-managed updates. - [Framer vs Next.js](https://agr.studio/solutions/framer-vs-nextjs): when a marketing site should stay in a builder and when it needs code. If you're choosing between two of these for a real project, [tell us what you have](https://agr.studio/contact) and we'll say which we'd pick and why. ## FAQ ### Is Sanity a website builder like Framer or Webflow? No. Sanity is a headless CMS: it stores and edits content, but it doesn't design, build or host your pages. You pair it with a front-end framework such as Astro or Next.js and a host such as Vercel, Netlify or Cloudflare. Framer and Webflow bundle the CMS, page design and hosting in one product. ### Which website platform is best for a B2B SaaS company in 2026? AGR Studio's rule: Framer if the marketing team wants to design and publish pages without a developer, Astro with Sanity for content-heavy, multilingual or performance-critical sites with developer access, and Next.js with Sanity when the site is part of the product. Webflow suits teams already on it, and WordPress suits large existing WordPress sites. The deciding question is who will change the design after launch. ### How much does a B2B website platform cost per month in 2026? For a 20 to 40 page site with a blog and two content editors, AGR Studio estimates about $30 to $50 a month on Framer and $55 to $77 on Webflow, counting the plan plus editor seats at October 2026 list prices. A headless Astro or Next.js site with Sanity runs about $65 a month on Vercel Pro with Sanity Growth, or less if Sanity's Free plan fits. Build work and developer time for design changes usually cost more than any platform fee. ### Can I host a company website on Vercel's free plan? No. Vercel's fair-use guidelines say Hobby teams are "restricted to non-commercial personal use only" and that all commercial usage requires a Pro or Enterprise plan. A site that advertises a company's products or services counts as commercial. As of October 2026, Vercel Pro costs $20 a month with one deploying seat included. ### Can ChatGPT and other AI tools read websites built on Framer, Webflow or Next.js? They can read what is in the HTML the server sends. OpenAI, Anthropic and Perplexity don't document whether their crawlers run JavaScript, and Google notes that not all bots can, so important content shouldn't depend on JavaScript to appear. Framer, Astro and Next.js send server-rendered HTML by default; the risk is content inside client-only components, such as Framer code components that skip pre-rendering. Check by viewing the page source or with a tool such as agr.studio/ai-check. ### Is WordPress still a good choice for a B2B website in 2026? Yes, if you already have a large WordPress site, rely on its plugins or have WordPress developers in-house; W3Techs counts it on 39.6% of all websites as of October 2026. It is a weaker fit for a small team with nobody to own updates, because plugins and themes don't auto-update by default and multilingual needs a plugin. For a new marketing site run by a marketing team, AGR Studio would usually start with Framer or Webflow instead. Blog ## Continue reading our latest blogs [See all articles](https://agr.studio/blog) - ![Illustration: a shortlist of agencies, the reviewed ones ticked](https://cdn.sanity.io/images/coun0bog/production/e582c831242e586865b0fe3dc1232c51a6a654d1-2400x1800.jpg?w=1000&q=82&auto=format) Guides 11 min read ### 8 Best Astro Agencies for B2B Websites (2026) Read article → https://agr.studio/blog/best-astro-agencies-b2b-2026 - ![Illustration: a shortlist of agencies, the reviewed ones ticked](https://cdn.sanity.io/images/coun0bog/production/da64ccc8781100392805d435b09b33ce25e848a1-2400x1800.jpg?w=1000&q=82&auto=format) Guides 10 min read ### 8 Best Next.js Agencies for B2B Websites (2026) Read article → https://agr.studio/blog/best-nextjs-agencies-b2b-2026