Problem
Process Fusion helps businesses automate document workflows and manage printing in the cloud. They serve everything from hospitals to banks to government agencies, with solutions that eliminate manual paperwork and streamline operations.
The Challenge
When Process Fusion approached us, they needed to address several limitations in their WordPress site. Their growing portfolio of innovative products required a more flexible platform. The site had inconsistent messaging across pages, a complex navigation system, and a design that didn't showcase their cutting-edge technology. With dozens of solutions and multiple industries to serve, they needed a website that could scale effectively.
Our Approach
We viewed this as more than just a platform migration – it was an opportunity to completely reimagine how Process Fusion connects with potential customers. We planned a strategic move from WordPress to Framer while rebuilding their entire content structure from the ground up.
Bringing Order to Complexity
First, we created a flexible but consistent template system that worked across all their solution and industry pages. This meant visitors would always know where to find the information they needed, whether they were exploring healthcare solutions or retail services.
Speaking Their Customers' Language
We rewrote content to focus on what customers actually care about – saving time, reducing costs, and making work easier. Instead of technical specifications, we highlighted real business outcomes with clear, compelling language tailored to each industry.
A Fresh, Professional Look
The visual redesign delivered a clean, professional aesthetic that aligned with their brand positioning. We created a system of consistent components that maintained brand identity while giving each solution its own distinct presence.
Smart Technical Foundation
Behind the scenes, we built a structured CMS in Framer that simplifies content management. The team can now roll out new solutions or industries using our template system without starting from scratch each time.
Outcome
The Technology
We migrated everything from WordPress to Framer, leveraging Framer's design flexibility and interactive capabilities. We built a custom CMS architecture that standardized content fields across the site, implemented Material Design principles, and optimized everything for search engines and mobile devices.
The Takeaway
This project demonstrated how the right structure can transform a complex B2B website into a valuable business asset. By creating consistency where it matters while allowing flexibility where it counts, we gave Process Fusion a website that works as intelligently as their solutions do. The new Framer site effectively communicates value to potential customers across all industries they serve.