---
title: "ActionRocket Email Agency Website Maintenance | AGR Studio"
description: "How AGR Studio provides ongoing Framer website maintenance, performance optimization, and feature development for ActionRocket's email agency site."
url: https://agr.studio/projects/actionrocket
language: en
---

[Projects](https://agr.studio/projects) Email Marketing / Creative Agency · 2023

# ActionRocket

Fresh as the next send.

[Visit website](https://www.actionrocket.co/)

![ActionRocket cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/debc0d1b86d6befc01360ccb3172bcdcdb17fb74-1200x793.jpg?w=1600&q=82&auto=format)

ActionRocket is an independent email marketing and CRM creative agency. We were its retained Framer website team for maintenance, performance and new features.

Client: ActionRocket
Based in: London, UK
Industry: Email Marketing / Creative Agency
Year: 2023

Services: -   Website Maintenance
-   Performance Optimization
-   Content Updates
-   Feature Additions

Tech stack: -   Framer
-   Performance Monitoring
-   CMS
-   Analytics

## The insight

### An agency's website is its first campaign

ActionRocket makes CRM more creative for brands such as the BBC and PizzaExpress, with strategy, copy, design and code across email, mobile, web and social. Prospects judge an agency like this on craft, and the website is the first piece of its work they see. It has to look as current as the latest send.

![ActionRocket website, image 2, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/b2070372a2e2cbc7321635fb3b50a2b0d91f48cd-2000x1322.jpg?w=1600&q=82&auto=format)

## The challenge

### Client work always comes first

The team's hours belong to clients. Updates to the Framer website, new case studies and fixes kept competing with client deliverables, and hiring an in-house web developer for one site didn't add up. ActionRocket needed the site to keep evolving without a redesign cycle, and without pulling its designers off client email work.

## The solution

### A web team on retainer, not a one-off redesign

We took over the site on a [care retainer](https://agr.studio/services/website-partner): every content update, performance fix and new feature. A shared task board, weekly check-ins to set priorities and a monthly review of Core Web Vitals, SEO rankings and analytics trends kept the site moving on purpose and caught issues before users did. Inside the existing design system, we refreshed hero content each season, added case study pages as new work landed, and kept testimonials and client logos current, all from the established component library and CMS.

Monthly performance monitoring and optimization covered page speed, accessibility and SEO health. We moved images to modern formats, cut the JavaScript payload and improved Cumulative Layout Shift, measuring each change against a baseline. Feature additions shipped in small steps, from portfolio filtering and updated contact forms to a newsletter signup integration, and were refined on real usage data.

## The shift

### From side task to always-current showcase

Core Web Vitals scores improved steadily over the engagement, and the website kept pace with the agency's work without a full redesign. ActionRocket got a dedicated web partner without the overhead of an in-house developer, and its team got its hours back for what it does best: email design for clients.

## Continue exploring our latest work

-   ![RealAgentLink cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/8931bfc3edaf2b34474f4d38137613936146a0a3-1200x900.jpg?w=1400&q=82&auto=format)
    
    ### RealAgentLink
    
    Real Estate / Lead Generation
    
    → https://agr.studio/projects/realagentlink-real-estate-landing-page-redesign
    
-   ![Baladi's English homepage on a studio display: A tradition of quality from farm to plate](https://cdn.sanity.io/images/coun0bog/production/e92064bc21b486ad417471b80a84e21e8bd51e36-1600x1200.jpg?w=1400&q=82&auto=format)
    
    ### Baladi
    
    Food Import / Public Company
    
    → https://agr.studio/projects/baladi