---
title: "Augie Studio / AugXLabs Unified Website | AGR Studio"
description: "How AGR Studio unified AugXLabs' fragmented web presence into one cohesive website with Notion integration and product showcase on Framer."
url: https://agr.studio/projects/augie-studio
language: en
---

[Projects](https://agr.studio/projects) AI / Video Technology · 2024

# Augie Studio

One company, one front door.

![Augie Studio cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/a8865d695d5d2d6b3946e2364cf246d07e4ad854-1200x900.jpg?w=1600&q=82&auto=format)

AugXLabs is an AI video technology company and the maker of Augie. We merged its two websites into one unified Framer website, with one brand and one story.

Client: AugXLabs
Industry: AI / Video Technology
Year: 2024

Services: -   Website Redesign
-   Brand Unification
-   Framer Development
-   CMS
-   Notion Integration

Tech stack: -   Framer
-   Notion Integration
-   YouTube Embeds
-   CMS

Websites merged into one brand: 2 → 1

## The insight

### Investors meet the company, users meet the product

AugXLabs runs several AI products under different brands, led by Augie Studio, its AI video creation platform. Each audience arrives looking for something different: investors and media want the company, users want the product, job seekers want the team. A family of brands only works when every visitor can see how the pieces fit.

![Augie Studio website, image 2, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/17ed1aafbc5b59d8e73f3bd4b9b2849d49387a5f-423x2000.png?w=1600&q=82&auto=format)

## The challenge

### Two websites, two stories, no thread

The company lived on augxlabs.com and the product on meetaugie.com, each with its own design system, its own content and no narrative connecting them. Visitors had to guess which site they needed, and the parent company and its flagship looked like strangers.

![Augie Studio website, image 3, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/6a09cd9f014140d15fb21bda0a5775006051c228-2000x1500.png?w=1600&q=82&auto=format)

## The solution

### A clear hierarchy, one visual language

Brand unification started with architecture. AugXLabs is the parent, carrying credibility, team and mission, with dedicated pages for Augie and the products coming next. Navigation follows the same order, so company information is always close but never competes with the product. Six areas serve every audience: About, Products, Media, Sign Up, Support and Ecosystem. A new visual language shares one typography scale and color foundation, with product accents that set Augie apart and keep the whole brand together.

The [Framer](https://agr.studio/services/framer-website-design-and-development) development follows one rule: no content lives in two places. Job listings come straight from a Notion database HR can update, FAQs from one the support team manages, the vlog embeds YouTube with custom thumbnails, and the media section gathers LinkedIn, YouTube, TikTok and Instagram in one place. Everything else runs on the Framer CMS.

## The shift

### From two scattered sites to one unified brand

The website redesign turned two sites into one, and the brand confusion went with them. Investors and media find the full company picture in one place, and users have a clear path to sign up and get support. Because updates made in Notion show up on the website automatically, the Notion integration cut content upkeep dramatically.

## Continue exploring our latest work

-   ![Tilta cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/afefeecfdde8100315bc46684fabe187e740c479-1200x900.jpg?w=1400&q=82&auto=format)
    
    ### Tilta
    
    Fintech / Payments
    
    → https://agr.studio/projects/tilta
    
-   ![Peregrine Ship cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/90d6e4d25834ee44af0224c939e5e6abcace9b77-1200x900.jpg?w=1400&q=82&auto=format)
    
    ### Peregrine Ship
    
    Shipping / Logistics
    
    → https://agr.studio/projects/peregrine-ship