---
title: "Cardo Holdings: Website for an Advisory Firm | by AGR Studio"
description: "AGR Studio designed and built Cardo Holdings, an independent private-markets advisory firm, a fully CMS-driven, SEO- and AI-search-ready website in Framer."
url: https://agr.studio/projects/cardo-holdings
language: en
---

[Projects](https://agr.studio/projects) Finance, Private Markets Advisory · 2026

# Cardo Holdings

Trust at first scroll.

[Visit website](https://cardoholdings.com/)

![Cardo Holdings website, image 1, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/601a5f80a2ed1ab13bb7b905acdf7945b0e595be-2200x1650.jpg?w=1600&q=82&auto=format)

Cardo Holdings is an independent private markets advisory firm. We gave it a new brand direction and a CMS-driven Framer website, ready for search and AI.

Client Cardo Holdings
Based in Herzliya, Israel and New York, USA
Industry Finance, Private Markets Advisory
Year 2026

Services -   Brand Direction
-   Web Design
-   Framer Development
-   CMS Architecture
-   Copywriting
-   Imagery
-   SEO & AI-Search Optimization

Tech stack -   Framer
-   Framer CMS
-   Custom Code (JSON-LD)
-   SVG
-   Freepik / Magnific

## The insight

### In private markets, trust is the asset

Founded in 2014 in Herzliya, Israel, with a presence in New York, Cardo connects global investment managers with institutional capital. It advises on capital formation, strategic growth and market access across private equity, infrastructure, real estate and private credit. In this corner of finance, a firm is judged on credibility and discretion before anything else.

![Cardo Holdings website, image 2, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/c87a3be8852416255bf0795b5acb4c6400200316-2200x1650.jpg?w=1600&q=82&auto=format)

## The challenge

### Everyone claims the same thing

Cardo's old site read like a brochure: generic stock photography, soft copy and no structure to grow into. Underneath sat the question most advisory firms dodge: what makes you different when everyone claims the same thing? The new website had to signal institutional credibility in the first three seconds, without shouting, and give the team a platform it could run itself.

![Cardo Holdings website, image 3, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/e4de4d679d7520651a3ad74d10794d8686962e0d-2200x1650.jpg?w=1600&q=82&auto=format)

## The solution

### Quiet confidence on every page

The brand direction is deliberately restrained: a near-black canvas, off-white type and one gold accent used sparingly. Frank Ruhl Libre, a serif with Israeli heritage, pairs with Public Sans for a tone that feels rooted and global, alongside a custom monogram and architectural, dusk-lit imagery that signals scale without handshake clichés. Generous whitespace, gold hairlines and sharper copywriting make the long pages read like a point of view, not a sales deck.

We rebuilt the [financial services website](https://agr.studio/solutions/financial-services-website-design) from the ground up in Framer, on a CMS architecture of six collections: Services, Track Record, Leadership, Perspectives, Categories and Legal. They power dynamic pages and bespoke sections, from an animated stat band and asset-class track-record cards to a leadership profile with an advisory-network module, so the site stays current with no development work. Ten real client logos were rebuilt as clean white SVGs for a credibility wall, and the Perspectives feed launched with market intelligence and deal announcements already in place.

![Cardo Holdings website, image 4, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/a76c18932411e7f08babf14e91ffec0fc688caea-2200x1650.jpg?w=1600&q=82&auto=format)

## The shift

### From a generic brochure to an institutional platform

Cardo's team now publishes market intelligence and client announcements, refreshes the track record and manages leadership from the CMS, with no code required. The site launched ready for search and AI, with per-page metadata, custom code for Organization and WebSite JSON-LD, and an llms.txt, so answer engines like ChatGPT and Perplexity describe Cardo accurately. [SEO and AI-search optimization](https://agr.studio/services/technical-seo-ai-discoverability) was part of the build from day one.

![Cardo Holdings website, image 5, by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/00f74479eace07d84a4f91f3d1706b8924be4b26-2200x1650.jpg?w=1600&q=82&auto=format)

## Continue exploring our latest work

-   ![DealDesk cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/0472713694102c8bb32e713eae2f4c80c8e1bb3e-2838x2129.png?w=1400&q=82&auto=format)
    
    ### DealDesk
    
    SaaS / Procurement
    
    → https://agr.studio/projects/dealdesk-from-figma-to-live-in-two-weeks
    
-   ![FlyCode cover image by AGR Studio](https://cdn.sanity.io/images/coun0bog/production/0878b6701be5954f06bccd9724f043291a8d4e46-3680x2760.png?w=1400&q=82&auto=format)
    
    ### FlyCode
    
    Developer Tools / SaaS
    
    → https://agr.studio/projects/flycode