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Peregrine Ship

Year

2023

Industry

Shipping / Logistics

Scope of work

Framer, CMS, SEO, Form Integration

Timeline

4 weeks

The Brief

Peregrine Sourcing operates in global shipping and logistics — an industry where trust and operational capability are evaluated long before a sales call. Their website needed to communicate decades of experience, global port coverage, and specialized service capabilities to shipping lines, freight forwarders, and port operators.

The existing site was thin on content and visually generic, failing to differentiate Peregrine from thousands of other logistics companies in Google results or industry directories.

Discovery & Strategy

B2B Logistics Content Strategy

Logistics buyers evaluate through specifics: port coverage, vessel types handled, compliance certifications, and operational statistics. We worked with Peregrine to extract these proof points and build content around them. Each service page includes geographic coverage maps, vessel specifications, and turnaround statistics — the data that B2B buyers actually use to make decisions.

Design Approach

Reliable and Modern

Maritime companies default to nautical cliches — anchor icons, wave patterns, and navy blue everything. We took a cleaner approach: structured layouts with clear data presentation, real operational photography where available, and a color palette that feels professional and modern rather than themed. The result looks like a technology company that happens to work in shipping, not a shipping company trying to look digital.

Development & Build

SEO-First Architecture

Each service page was built as a standalone SEO landing page, targeting specific long-tail keywords that logistics buyers use: "port disbursement management," "vessel husbandry services," "maritime procurement solutions." The content structure follows SEO best practices with proper heading hierarchy, schema markup, and internal linking between related services.

The contact system routes inquiries by service type and geographic region, ensuring each lead reaches the right operational team without manual sorting.

Results & Impact

Digital Presence

The redesigned site significantly improved Peregrine's organic visibility for key maritime service keywords. The data-rich service pages gave sales teams shareable assets for prospect conversations, reducing the need for custom capability presentations. The site established Peregrine's credibility with new prospects in markets where they previously had no digital presence.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?