Artis
Branding
Design
Development
(2024)
Artis
Project OverviewWe partnered with ArtisTrade to create their complete brand identity and digital platform from the ground up. This comprehensive project encompassed everything from logo design to website development, creating a cohesive brand experience that positions ArtisTrade as a leader in secured finance technology.Client BackgroundArtisTrade is a leading technology provider in the secured finance sector, serving various financial institutions from large public banks to owner-operated transportation companies. They specialize in providing solutions for Factors, Asset-Based Lenders, and Supply Chain Finance providers.ChallengeThe primary objectives included:Developing a complete brand identity from scratchCreating a platform that effectively communicates complex financial solutionsShowcasing multiple product offerings for different customer segmentsBuilding an intuitive interface for financial professionalsDemonstrating the platform's value proposition across various industriesSolutionWe delivered a comprehensive branding and digital solution:Brand DevelopmentCreated a distinctive logo design that reflects financial technology innovationDeveloped a complete brand identity system and guidelinesCrafted professional copywriting that speaks to the financial sectorEstablished a consistent brand voice across all platformsDesign ProcessUtilized Figma for initial design conceptualization and prototypingCreated a sophisticated visual language appropriate for the FinTech sectorDeveloped custom UI components and design systemsDesigned engaging animations and micro-interactionsImplemented responsive layouts for all screen sizesTechnical ImplementationBuilt the entire platform using Framer's advanced capabilitiesCreated smooth, professional animations and transitionsDeveloped custom interactive elements to enhance user engagementImplemented responsive design for cross-device accessibilityOptimized performance for a seamless user experienceContent StructureOrganized around core value propositions:Operational efficiency improvementsCost minimization strategiesRevenue stream developmentCredit risk reductionIndustry-specific solutions (Transportation, Manufacturing, Construction)ResultsThe new brand and platform successfully:Establishes a strong, professional brand presence in the FinTech spacePresents a cohesive visual identity across all touchpointsClearly communicates complex financial solutions through intuitive designProvides engaging user experiences through custom animationsDemonstrates operational benefits across industriesSupports business development initiativesTechnical HighlightsComprehensive brand development from concept to implementationCustom Framer animations and interactionsSophisticated design system created in FigmaOptimized user experience for financial professionalsSeamless integration of design and functionalityProfessional copywriting that resonates with the target audienceThe complete brand and digital platform serve as a powerful foundation for ArtisTrade's market presence, effectively communicating their role in modernizing secured finance operations through technology.