Wix is a well-known all-in-one website builder ideal for small businesses, freelancers, and non-technical users. Its strengths lie in its easy drag-and-drop interface, hundreds of templates, and built-in marketing tools. However, its template-driven system can hinder deep customisation and typically struggles with performance on content-heavy or highly interactive sites.

Framer offers a modern, design-first platform where both designers and developers can collaborate. It excels at pixel-perfect layouts, interactive animations, and blazingly fast load times thanks to pre-rendered pages. While Framer is code-optional, it allows for deeper customisation, responsive designs, and real-time prototyping. However, it lacks some of Wix’s built-in marketing tools and may require a learning curve for those new to modern design tools.

| Feature | Wix | Framer |

|------------------------|--------------------------------------|--------------------------------------|

| Ease of Use | Extremely beginner-friendly | Friendly to designers, some learning |

| Design Flexibility | Template-based, limited custom | Free-form, pixel-perfect, interactive|

| Performance | Can be slow on large sites | Fast, pre-rendered, scalable |

| SEO Tools | Built-in, strong for basics | Excellent, with more control |

| Marketing Tools | Extensive suite | Fewer built-in, supports integrations|

| Cost | $17–$159/mo (paid plans) | $5–$30/mo (paid plans) |

### Common Reasons for Switching from Wix

- Outgrowing template limitations: Users want unique layouts, advanced animations, or dynamic interactions that Wix templates can’t support.

- Performance bottlenecks: As sites get larger, Wix-generated code can slow down load times, impacting SEO and user engagement.

- Desire for creative control: Designers and agencies prefer Framer’s canvas-style editing and flexibility.

- Needing scalable, modern workflows: Teams want real-time collaboration, prototyping, and easier handoffs between design and development.

### What Stays the Same, What Changes

Stays the Same:

- Your domain, content, brand assets, and basic site structure can be preserved.

- SEO rankings can be maintained with careful strategy.

Changes:

- Design flexibility increases: You gain full control over layout, animations, and responsiveness.

- Site speed improves: Framer’s architecture typically delivers faster load times.

- App integrations differ: While you can integrate third-party tools, some Wix-specific apps may not have direct Framer counterparts.

- Editor workflow: You move from a strict template editor to a free-form, design-first environment.

### Technical Migration Challenges Unique to Wix

- No template switching: Wix does not allow changing templates on a live site; a full redesign is required if you need a new structure.

- Content export limitations: Wix does not provide direct export tools for entire sites. Content, images, and data often require manual extraction or third-party tools.

- 301 redirects and SEO: Each page URL must be mapped and redirected to maintain search rankings. AGR STUDIO implements tailored SEO preservation strategies to avoid ranking drops.

- App and widget migration: Some Wix apps have no Framer equivalent, requiring alternative solutions or custom integrations.

### Step-by-Step Migration Process

1. Discovery & Audit: Evaluate your existing Wix site, content, and SEO structure.

2. Planning: Map out URL structures, required integrations, and priority features.

3. Design & Prototyping: Rebuild designs in Framer, using pixel-perfect layouts and custom interactions.

4. Content Migration: Extract, clean, and import text, images, and media.

5. SEO & Redirects: Set up 301 redirects, optimize metadata, and test for SEO parity.

6. Testing: Rigorously test performance, responsiveness, and interactivity across devices.

7. Launch: Go live with zero downtime, monitoring analytics and SEO metrics.

### Timeline and Cost AGR STUDIO completes most Wix to Framer migrations in 4–6 weeks, with prices starting at $5,000. Projects that require significant custom development, numerous integrations, or complex content structures may extend this timeline and cost.

### When Migration Makes Sense (and When It Doesn’t)

Best Candidates for Migration:

- Businesses outgrowing Wix’s design or performance limitations

- Brands seeking advanced interactivity, unique UI, or faster load times

- Teams needing collaborative, scalable design workflows

When to Stay on Wix:

- If you rely heavily on Wix-exclusive apps or built-in marketing tools

- You need a fast, low-maintenance DIY solution and are satisfied with template constraints

- Your site is very new or simple, and budget is a concern

### Real Insights from Wix Users Wix users commonly report frustration with rigid templates, slow loading times as their site grows, and limitations in creating modern, interactive experiences. Migrating to Framer delivers creative freedom, but comes with a change in workflow and the need to rethink some integrations. AGR STUDIO ensures a transparent process that addresses both the opportunities and the trade-offs.