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ActionRocket

Year

2023

Industry

Email Marketing / Creative Agency

Scope of work

Framer, Performance Monitoring, CMS, Analytics

Timeline

Ongoing retainer

The Brief

ActionRocket is one of the world's leading email design agencies, working with brands like Google, Uber, and Netflix to push the boundaries of what's possible in email. Their Framer website needed to stay as current and innovative as their email work — but their internal team didn't have the bandwidth for ongoing web development alongside client deliverables.

AGR Studio was engaged on a retainer basis to handle all website updates, performance optimization, and feature development. The arrangement gives ActionRocket a dedicated web partner without the overhead of an in-house web developer.

Discovery & Strategy

Retainer Approach

We established a structured maintenance workflow: a shared task board for requests, weekly check-ins to prioritize updates, and a monthly performance review covering Core Web Vitals, SEO rankings, and analytics trends. This proactive approach catches issues before they impact users and ensures the site evolves strategically rather than reactively.

Design Approach

Evolving Without Redesigning

The best maintenance preserves the existing design system while keeping the site fresh. We update hero content seasonally, add new case study pages as ActionRocket completes notable projects, and refresh testimonials and client logos as the roster grows. Each update follows the established component library, ensuring visual consistency without a full redesign cycle.

Development & Build

Continuous Optimization

Monthly performance audits cover page speed, accessibility compliance, and SEO health. We've progressively optimized image delivery (migrating to modern formats), reduced JavaScript payload, and improved Cumulative Layout Shift scores. Each optimization is measured against baseline metrics to demonstrate tangible improvement.

Feature additions are scoped and built incrementally: new portfolio filtering, updated contact forms, newsletter signup integration, and content section additions. Each feature is deployed, measured, and iterated based on real usage data.

Results & Impact

Long-Term Value

The ongoing partnership has kept ActionRocket's site consistently performing in the top tier of agency websites. Core Web Vitals scores have improved steadily over the engagement. The team saves significant hours per month by offloading web work, allowing them to focus entirely on client email design work — their core competency.

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Do you prefer email communication?

artyum@agr.studio

For instant messaging:

+1 (507) 626-9148

Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?