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JedLab

Year

2023

Industry

EdTech / Research

Scope of work

Framer, CMS, PDF Integration, Search

Timeline

4 weeks

The Brief

JedLab is an educational technology research organization producing academic publications, curriculum frameworks, and professional development programs. Their website served a dual purpose: academic credibility for the research community and practical accessibility for educators seeking evidence-based teaching resources.

The existing site was a text-heavy academic layout that deterred the educator audience while providing only basic functionality for the research community. The redesign needed to serve both without compromising either.

Discovery & Strategy

Dual Audience Architecture

Researchers and educators have fundamentally different content consumption patterns. Researchers want citation-ready publications, methodology details, and research team credentials. Educators want practical guides, downloadable resources, and implementation examples. We built separate content pathways that share underlying CMS infrastructure but present content differently based on the visitor's context.

Design Approach

Academic Meets Modern

The design respects academic conventions (clean typography, structured layouts, citation formatting) while adding modern web expectations (responsive design, fast loading, intuitive navigation). The visual language uses a restrained palette with an accent color that signals educational warmth without undermining academic seriousness.

Development & Build

Research Library CMS

The research library CMS supports academic content types: publications with full citation metadata, research reports with downloadable PDFs, conference presentations with embedded slides, and curriculum frameworks with structured outlines. Each resource type has its own template optimized for its specific content and audience.

Search and filtering use multiple taxonomies — subject area, grade level, publication type, and year — enabling both researchers and educators to find relevant content quickly. Every resource page includes structured data markup for Google Scholar indexing.

Results & Impact

Accessibility Impact

The redesigned site dramatically improved content discoverability. Educators who previously requested resources via email could now find and download materials independently. Research publications gained wider visibility through improved SEO and Google Scholar integration. The CMS reduced publication time from weeks to hours as the team could publish directly without web developer involvement.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?