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Pramatra

Year

2023

Industry

Space Technology

Scope of work

Framer, Brand System, Custom Illustrations

Timeline

6 weeks

The Brief

Pramatra is a space technology company developing advanced propulsion and satellite systems. As a pre-revenue deep-tech startup, they needed to establish credibility with investors, government agencies, and potential partners — all audiences that evaluate through presentation quality as much as technical capability.

The project encompassed both brand identity (from scratch) and website development, creating a complete visual and digital presence that positions Pramatra as a serious contender in the commercial space industry.

Discovery & Strategy

Deep-Tech Credibility

Space technology companies operate in a unique credibility paradox: they need to sound visionary enough to inspire investment while sounding grounded enough to demonstrate technical feasibility. We studied how successful space companies (SpaceX in early days, Rocket Lab, Planet Labs) balanced ambition with engineering credibility in their early digital presence.

The content strategy leads with the team's technical credentials and research publications, then builds toward the commercial vision. This "credibility-first" approach respects the audience's skepticism while still painting an exciting picture of the future.

Design Approach

Cosmic but Grounded

The brand and website use space-themed visual elements — deep navy gradients, stellar particle effects, orbital motion — but ground them with engineering precision. Technical diagrams and system architecture illustrations use the same visual language as the atmospheric elements, creating a seamless connection between the inspirational and the practical.

The logo and typography system are geometric and precise, reflecting engineering discipline. The overall aesthetic says "we build rockets" more than "we dream about space."

Development & Build

Investor-Ready Digital Presence

Every page is structured to support Pramatra's fundraising narrative: team credentials (academic affiliations, publication history, industry experience), technology overview (with enough technical depth to demonstrate competence), and market opportunity (commercial space industry projections, target applications). The site functions as a digital pitch deck that's always accessible and always current.

Results & Impact

Fundraising Support

The brand and website gave Pramatra a professional presence that matched their technical ambitions. The site became a key tool in investor conversations, providing a shareable, comprehensive overview that supplemented their pitch deck. Several investor meetings were attributed to the professional digital presence giving Pramatra an edge over similarly-staged competitors with weaker online presentations.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?