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Stack

Year

2024

Industry

Technology / Developer Tools

Scope of work

Framer, Code Components, CMS, Analytics

Timeline

5 weeks

The Brief

Stack builds developer tools that simplify complex workflows. Their website needed to speak authentically to developers — a notoriously skeptical audience when it comes to marketing — while remaining accessible enough for the non-technical decision-makers who approve tool purchases. The previous site was too generic, lacking the technical depth developers expect and the clarity executives need.

Discovery & Strategy

Developer Audience Research

Developers evaluate tools differently: they want to see code examples, not marketing copy. They trust documentation over testimonials. They look for GitHub stars, API quality, and community activity over brand polish. We built the site's credibility signals around these developer-native trust markers.

Simultaneously, we ensured the business case was clearly articulated for team leads and CTOs who care about ROI, security, and enterprise support rather than code syntax.

Design Approach

Code-Native Aesthetics

The design uses a monospace accent font for technical content, syntax-highlighted code blocks, and a dark/light theme toggle — signals that immediately establish technical credibility. Interactive demos are embedded directly in feature pages, letting developers try before they commit.

Layout follows a developer documentation pattern: left sidebar navigation, centered content, and right-side contextual notes. This feels immediately familiar to anyone who's used docs sites like Stripe or Vercel.

Development & Build

Technical Content System

The CMS supports code blocks with syntax highlighting, tabbed content (showing the same concept in multiple languages), and version-aware documentation. Feature pages combine marketing-style benefit statements with expandable technical specifications — serving both audiences without forcing a choice.

Integration pages are auto-populated from a CMS collection with filtering by language, framework, and use case. Each integration has structured data for SEO, driving organic traffic from developers searching for specific tool combinations.

Results & Impact

Developer Adoption

The redesigned site became a key part of Stack's developer acquisition funnel. Organic traffic from developer-focused long-tail keywords increased significantly. The interactive demos reduced the time from first visit to trial signup, as developers could evaluate the tool without committing to an account.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?