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Tilta

Year

2024

Industry

Fintech / Payments

Scope of work

Framer, CMS, Form Integration, Schema Markup

Timeline

5 weeks

The Brief

Tilta provides embedded payment infrastructure for B2B marketplaces and platforms. Their technology sits behind the scenes — powering payment flows that end users never see but that businesses depend on. The website needed to make an invisible product visible, explaining complex payment infrastructure to both technical integrators and business decision-makers.

Discovery & Strategy

Invisible Product Challenge

Infrastructure products are inherently hard to market — you can't screenshot a payment API. We developed a content strategy based on architecture diagrams, integration flow visualizations, and real-world use case narratives. Each explains Tilta's role in the payment chain clearly, showing where their technology sits and what it enables.

Design Approach

Enterprise Trust Design

B2B payment companies handle sensitive financial data. The design projects security and reliability: structured layouts, precise spacing, and a color system rooted in deep blue and clean white — colors historically associated with financial trust. No decorative elements, no unnecessary animation — every pixel earns its place through functional communication.

Development & Build

Technical + Business Content

Product pages use a dual-layer content approach: the primary layer explains business benefits in clear language with ROI projections and implementation timelines. An expandable secondary layer reveals API documentation previews, architecture diagrams, and technical specifications for developer evaluation. This serves both audiences on the same page without forcing a choice.

Case studies connect Tilta's infrastructure to measurable business outcomes: transaction processing speed improvements, payment failure rate reductions, and compliance cost savings. Each case study is structured with schema markup for rich search results.

Results & Impact

Enterprise Pipeline

The redesigned site improved Tilta's positioning in enterprise evaluations. The dual-layer content approach reduced sales cycle length as prospects arrived with better product understanding. The technical documentation previews gave developers the confidence to advocate internally for Tilta's integration before formal evaluation began.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?