AugXLabs operates multiple AI products under different brands, most notably Augie, an AI video creation platform. The company had two separate websites (augxlabs.com and meetaugie.com) with inconsistent branding, fragmented content, and no clear narrative connecting the parent company to its products.

The project required merging both sites into a unified web presence that tells a cohesive story: AugXLabs is the company, Augie is the flagship product, and the portfolio includes several emerging products. The site needed to serve investors, media, potential users, job seekers, and existing customers, each with different content needs.