Unifying two brands into one cohesive AI company website
Client
AugXLabs
Industry
AI / Video Technology
Services
Website Redesign, Brand Unification, Framer Development, CMS, Notion Integration
Tech stack
Framer, Notion Integration, YouTube Embeds, CMS
Year
2024
How AGR Studio unified AugXLabs' fragmented web presence into one cohesive website with Notion integration and product showcase on Framer.
AugXLabs operates multiple AI products under different brands, most notably Augie, an AI video creation platform. The company had two separate websites (augxlabs.com and meetaugie.com) with inconsistent branding, fragmented content, and no clear narrative connecting the parent company to its products.
The project required merging both sites into a unified web presence that tells a cohesive story: AugXLabs is the company, Augie is the flagship product, and the portfolio includes several emerging products. The site needed to serve investors, media, potential users, job seekers, and existing customers, each with different content needs.
Brand Architecture
We designed a clear brand hierarchy: AugXLabs as the parent brand (credibility, team, mission), with individual product pages for Augie and upcoming products. The navigation reflects this hierarchy, company information is accessible but doesn't compete with the product showcase for primary attention.
Six content areas were defined: About (company story, team, investors), Products (Augie and pipeline), Media (press releases, vlog, news mentions), Sign Up (streamlined registration flow), Support (FAQs via Notion, contact forms), and Ecosystem (partnerships and integrations).
Unified Visual Language
The previous sites used completely different design systems. We created a new unified visual language that works for both the corporate parent (AugXLabs) and the consumer-facing product (Augie). The system uses a shared typography scale and color foundation, with product-specific accent colors that distinguish Augie pages from corporate pages while maintaining overall cohesion.
Dynamic Content Integration
Rather than duplicating content across systems, we integrated external platforms directly: job listings pull from Notion databases (easy for HR to update), the vlog section embeds YouTube content with custom thumbnail overlays, and social media feeds from LinkedIn, YouTube, TikTok, and Instagram are aggregated in the media section.
FAQs are powered by a Notion database, letting the support team add and update answers without touching the website. This approach minimizes maintenance overhead while keeping content fresh and authoritative.
Unified Presence
The consolidated site eliminated brand confusion and gave AugXLabs a single authoritative digital presence. Investors and media now find a comprehensive company overview in one place. Product users have a clear path to sign up and access support. The Notion integration reduced content maintenance time dramatically, as updates made in existing tools automatically reflect on the website.
2 → 1
Sites Merged
6 Areas
Content Sections
6 Weeks
Timeline
