AugXLabs is an AI video technology company and the maker of Augie. We merged its two websites into one unified Framer website, with one brand and one story.
AugXLabs runs several AI products under different brands, led by Augie Studio, its AI video creation platform. Each audience arrives looking for something different: investors and media want the company, users want the product, job seekers want the team. A family of brands only works when every visitor can see how the pieces fit.
The company lived on augxlabs.com and the product on meetaugie.com, each with its own design system, its own content and no narrative connecting them. Visitors had to guess which site they needed, and the parent company and its flagship looked like strangers.
Brand unification started with architecture. AugXLabs is the parent, carrying credibility, team and mission, with dedicated pages for Augie and the products coming next. Navigation follows the same order, so company information is always close but never competes with the product. Six areas serve every audience: About, Products, Media, Sign Up, Support and Ecosystem. A new visual language shares one typography scale and color foundation, with product accents that set Augie apart and keep the whole brand together.
The Framer development follows one rule: no content lives in two places. Job listings come straight from a Notion database HR can update, FAQs from one the support team manages, the vlog embeds YouTube with custom thumbnails, and the media section gathers LinkedIn, YouTube, TikTok and Instagram in one place. Everything else runs on the Framer CMS.
The website redesign turned two sites into one, and the brand confusion went with them. Investors and media find the full company picture in one place, and users have a clear path to sign up and get support. Because updates made in Notion show up on the website automatically, the Notion integration cut content upkeep dramatically.
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