Baladi

A household name at home, a partner abroad

Baladi started as a family butcher shop in 1916 and grew into one of Israel's oldest food companies, a public company traded on the Tel Aviv Stock Exchange. It imports and distributes meat, fish, vegetables and fruit from 38 countries, including grass-fed beef from partner farms in South America. Its food and agriculture business runs in two directions: a household name to Israeli consumers, and a sourcing partner to global producers, retail chains, restaurants, hotels and institutions.

Four audiences, one outdated site

The old website served neither market. It was outdated, had no investor relations section, no English for international partners and investors, and no way for the team to manage content. Baladi needed a modern, fully bilingual site for Israeli consumers, international B2B partners, investors and job seekers, with live stock data and a design that carries more than a century of history. The timeline: roughly three weeks.

One build, two directions

We mapped the bilingual website around those four journeys and mirrored it in Hebrew (RTL) and English (LTR), with copywriting done natively for each language instead of machine translation. Every page was designed directly in Framer, with no gap between design and development, so layout, navigation and components flip cleanly between directions, with Ping for the large Hebrew headlines. We kept Baladi's red and black brand and modernized everything around it.

Framer localization runs through a CMS architecture of six collections (Products, Categories, Recipes, Careers, Logos and Legal), so the team manages both languages side by side. The standout for investor relations is a custom code component that pulls Baladi's share price from the Yahoo Finance API through a Supabase Edge Function and draws it as a custom SVG chart with 6 and 12 month views, refreshed hourly with a static fallback. Around it sit animated financials, downloadable reports and governance profiles for 15 executives and directors. Zapier and Make handle the forms, with UserWay for accessibility, a Glassix chatbot and localized SEO metadata on every page.

From one language to two markets

Baladi launched on schedule with 12+ pages in each language. The Hebrew site serves domestic consumers and job seekers, and the English site opens the company to international partners, retail chains, hotels and investors. The team now manages products, job listings, partner logos and legal content in both languages through the CMS, with no developer needed for day-to-day updates.