Interactive website design, with intent behind every motion

TLDR: Interactive website design uses motion, scroll behaviour, and interaction to hold attention and explain a product, rather than decorating a page. AGR designs and builds it in one team: scroll-driven sequences, custom React and WebGL components, and performance budgets so the result stays fast and accessible.

Interaction with a job to do

Most interactive sites fail in one of two directions. Either the motion is decoration that slows the page and annoys the buyer, or the concept is beautiful in Figma and gets flattened by whoever builds it. We avoid both because the person designing the interaction writes the code for it, and because every effect has to justify itself: reveal information, show a product working, or guide attention.

What we build

• Scroll-driven storytelling. Sequences that explain a product as the visitor moves through the page.

• Parallax and depth. Layered movement used with restraint, so the page feels crafted rather than busy.

• Custom components. Interactive calculators, configurators, data visualisations, and WebGL where it earns its place.

• Micro-interactions. Hover, transition, and state changes that make an interface feel considered.

• Performance and accessibility. Motion budgets, reduced-motion support, and Core Web Vitals that hold up.

Where it fits

Interactive design suits product launches, brand-led marketing sites, and companies whose competitors all look the same. It is the wrong call for a site that mainly needs to publish content quickly. We will say so if that is your case.

Why AGR

We build in Framer, Webflow, and custom code including React and Next.js, so the interaction is not limited by the platform. See custom code and recent work.

FAQ

Will animation slow my site down?

Not if it is built properly. We set a performance budget up front and use GPU-accelerated transforms, lazy loading, and reduced-motion support, then measure Core Web Vitals before launch.

Is interactive design bad for SEO?

No, when the content is server-rendered and the motion is layered on top. Problems come from sites that hide content behind script. We build so crawlers and AI engines read everything.

What does an interactive site cost?

Interaction work usually adds to a build rather than replacing it. Most projects with meaningful custom interaction run $10,000 and up. We scope it on a call.