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Augie Studio

Year

2024

Industry

AI / Video Technology

Scope of work

Framer, Notion Integration, YouTube Embeds, CMS

Timeline

6 weeks

The Brief

AugXLabs operates multiple AI products under different brands — most notably Augie, an AI video creation platform. The company had two separate websites (augxlabs.com and meetaugie.com) with inconsistent branding, fragmented content, and no clear narrative connecting the parent company to its products.

The project required merging both sites into a unified web presence that tells a cohesive story: AugXLabs is the company, Augie is the flagship product, and the portfolio includes several emerging products. The site needed to serve investors, media, potential users, job seekers, and existing customers — each with different content needs.

Discovery & Strategy

Brand Architecture

We designed a clear brand hierarchy: AugXLabs as the parent brand (credibility, team, mission), with individual product pages for Augie and upcoming products. The navigation reflects this hierarchy — company information is accessible but doesn't compete with the product showcase for primary attention.

Six content areas were defined: About (company story, team, investors), Products (Augie and pipeline), Media (press releases, vlog, news mentions), Sign Up (streamlined registration flow), Support (FAQs via Notion, contact forms), and Ecosystem (partnerships and integrations).

Design Approach

Unified Visual Language

The previous sites used completely different design systems. We created a new unified visual language that works for both the corporate parent (AugXLabs) and the consumer-facing product (Augie). The system uses a shared typography scale and color foundation, with product-specific accent colors that distinguish Augie pages from corporate pages while maintaining overall cohesion.

Development & Build

Dynamic Content Integration

Rather than duplicating content across systems, we integrated external platforms directly: job listings pull from Notion databases (easy for HR to update), the vlog section embeds YouTube content with custom thumbnail overlays, and social media feeds from LinkedIn, YouTube, TikTok, and Instagram are aggregated in the media section.

FAQs are powered by a Notion database, letting the support team add and update answers without touching the website. This approach minimizes maintenance overhead while keeping content fresh and authoritative.

Results & Impact

Unified Presence

The consolidated site eliminated brand confusion and gave AugXLabs a single authoritative digital presence. Investors and media now find a comprehensive company overview in one place. Product users have a clear path to sign up and access support. The Notion integration reduced content maintenance time dramatically, as updates made in existing tools automatically reflect on the website.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?