Embarc Realty is an independently owned real estate brokerage rooted in its communities. We designed and built its website in Framer, with people first.
Buying or selling a home is one of the biggest decisions a family makes, and most people make it with someone they trust. Embarc Realty puts that at the center of its brand in one line: real estate is its what, people are its why. Its agents are rooted in the communities they serve, and the brokerage gives back to them through local partnerships, volunteer work and charitable donations.
Embarc was growing across regions, and a growing brokerage can easily start to look like every other listings portal: search bars, stock houses, a wall of headshots. The website had to work for buyers, sellers and agents thinking about where to build their careers, while keeping the warmth of a neighborhood office.
We opened the homepage with Embarc's own line, set large on a clean white page: Real estate is our what. People are our why. Right below it runs a video about the communities the brokerage serves. Next comes Deeply rooted and local, with photography of Embarc's people at work in those communities, and then the story of how the company was founded.
The information architecture follows how people actually use a brokerage site: Buy, Sell, About, Team, Agents, Regions and News, with Contact Us always in reach. A disciplined grid, generous white space and one confident blue accent keep the design calm, so the homes and the people stay in focus.
Built in Framer on a consistent grid system, the responsive website gives Embarc one design language across every region, and a CMS the team can keep current on its own.
It tells visitors who Embarc is before it asks what they're looking for, which is exactly the order the brand believes in.
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