Bitcoin is finite. The talent building it is not.
Client
Finite
Industry
Bitcoin / Talent Intelligence
Services
Brand Direction, Web Design, Framer Development, Design System
Tech stack
Framer, React, TypeScript, CMS
Year
2026
Brand direction and a Framer build for the first talent intelligence layer in the Bitcoin ecosystem. 10 pages, 12 custom React components, full design system.
Finite is the first talent intelligence layer built for the Bitcoin ecosystem. It connects the engineers, operators and allocators building Bitcoin with the organisations scaling it.
David came to us with a clear thesis and nothing visual yet. The audience was senior executives at institutions. The company was one person.
The site had to close that gap before anyone read a word.
The thesis became the design
“Bitcoin is finite. The talent building it is not. Finite connects the two.”
A fixed asset. An unbounded talent pool. A layer between them.
That structure became the visual system: a network thread converging on the Finite mark from both directions, carrying people through it.
One motif, everywhere
Horizontal runs joined at 45 degrees. Square nodes. One lit orange packet at a time. Never circles, never off-grid angles.
It runs through the hero, section dividers, article covers, social banners and brand guidelines. One idea, applied everywhere.
The system
Type: PP Right Serif for display, Geist for reading, Geist Mono for data and labels.
Colour: Void, Ink, Bone and one Signal orange kept under 10 percent.
Imagery: No stock photography. People appear inside the network, never in front of it.
Built, not templated
Ten pages and a CMS article template, built in Framer with 12 custom React and TypeScript components: a live network hero with real portraits, a five-stage flywheel, a capability selector, an interactive credit calculator, a two-axis Insights filter, and an editorial article template with author and date bound from the CMS.
The calculator
This was David’s idea. He wanted to show a prospect, live on a call, how hiring credits denominated in Bitcoin compound differently to fiat.
Set the credit amount. Drag the appreciation. The value moves. We also made it clear that it moves both ways. With this audience, credibility depends on not overselling.
Beyond the site
The system extended into a nine-slide brand guidelines deck, a ten-slide company deck built from David’s documents, and a social template kit at true export sizes for LinkedIn, X, Facebook and Instagram.
The result is a one-person company that reads as an institutional, global brand—and a visual and technical system ready to grow with it.
10
Pages
12
Production Components
32
Project Components
