Peregrine Sourcing runs Peregrine Ship, a China sourcing and 3PL fulfillment partner for e-commerce brands. We designed and built its logistics website in Framer.
Online brands that source from China trust a partner with their product, their margins and their customer's delivery date. Before they connect a Shopify store, they want to see who sources the goods, where the stock sits and how each parcel reaches the door. In shipping and logistics, trust is earned long before the first sales call.
Peregrine Ship offers direct sourcing from factories, its own warehouse for 3PL fulfillment and a Shopify app, backed by an on-ground team in China. Online, almost none of that came through. The old site was thin on content and visually generic, so in Google results Peregrine looked like thousands of other logistics companies. The capability was real. The website just wasn't showing it.
We positioned Peregrine as a technology company that happens to work in shipping, not a shipping company trying to look digital. The hero promises direct sourcing and fast fulfillment, then puts the real product right under it: the dashboard where brands manage orders, inventory, product search and a shipping calculator. A simple route line follows an order from factory to warehouse, by air, and on to the customer's door.
Our content strategy turned each service into specifics a buyer can check. We built the site in Framer with a CMS, so every service gets its own showcase page that doubles as an SEO landing page, with clean heading hierarchy, schema markup and internal links between related services. A form integration routes each inquiry by service and region, so it reaches the right team without manual sorting.
The new logistics website presents Peregrine Ship as what it is: a sourcing and fulfillment partner with its own team, warehouse and software, built for growing e-commerce brands. Every service page carries the details buyers look for, so sales can share a link instead of building a custom deck, and search engines can tell exactly what Peregrine does.
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