Projecting global scale and operational reliability for maritime logistics
Client
Peregrine Sourcing
Industry
Shipping / Logistics
Services
Web Design, Framer Development, Service Showcase, Content Strategy
Tech stack
Framer, CMS, SEO, Form Integration
Year
2023
How AGR Studio designed Peregrine Sourcing's maritime logistics website with SEO-optimized service pages and data-driven content on Framer.
Peregrine Sourcing operates in global shipping and logistics, an industry where trust and operational capability are evaluated long before a sales call. Their website needed to communicate decades of experience, global port coverage, and specialized service capabilities to shipping lines, freight forwarders, and port operators.
The existing site was thin on content and visually generic, failing to differentiate Peregrine from thousands of other logistics companies in Google results or industry directories.
B2B Logistics Content Strategy
Logistics buyers evaluate through specifics: port coverage, vessel types handled, compliance certifications, and operational statistics. We worked with Peregrine to extract these proof points and build content around them. Each service page includes geographic coverage maps, vessel specifications, and turnaround statistics, the data that B2B buyers actually use to make decisions.
Reliable and Modern
Maritime companies default to nautical cliches, anchor icons, wave patterns, and navy blue everything. We took a cleaner approach: structured layouts with clear data presentation, real operational photography where available, and a color palette that feels professional and modern rather than themed. The result looks like a technology company that happens to work in shipping, not a shipping company trying to look digital.
SEO-First Architecture
Each service page was built as a standalone SEO landing page, targeting specific long-tail keywords that logistics buyers use: "port disbursement management," "vessel husbandry services," "maritime procurement solutions." The content structure follows SEO best practices with proper heading hierarchy, schema markup, and internal linking between related services.
The contact system routes inquiries by service type and geographic region, ensuring each lead reaches the right operational team without manual sorting.
Digital Presence
The redesigned site significantly improved Peregrine's organic visibility for key maritime service keywords. The data-rich service pages gave sales teams shareable assets for prospect conversations, reducing the need for custom capability presentations. The site established Peregrine's credibility with new prospects in markets where they previously had no digital presence.
SEO-Optimized
Service Pages
By Region
Lead Routing
4 Weeks
Timeline
