Project Overview

We partnered with ArtisTrade to create their complete brand identity and digital platform from the ground up. This comprehensive project encompassed everything from logo design to website development, creating a cohesive brand experience that positions ArtisTrade as a leader in secured finance technology.

Client Background

ArtisTrade is a leading technology provider in the secured finance sector, serving various financial institutions from large public banks to owner-operated transportation companies. They specialize in providing solutions for Factors, Asset-Based Lenders, and Supply Chain Finance providers.

Challenge

The primary objectives included:

• Developing a complete brand identity from scratch

• Creating a platform that effectively communicates complex financial solutions

• Showcasing multiple product offerings for different customer segments

• Building an intuitive interface for financial professionals

• Demonstrating the platform's value proposition across various industries

Solution

We delivered a comprehensive branding and digital solution:

Brand Development

• Created a distinctive logo design that reflects financial technology innovation

• Developed a complete brand identity system and guidelines

• Crafted professional copywriting that speaks to the financial sector

• Established a consistent brand voice across all platforms

Design Process

• Utilized Figma for initial design conceptualization and prototyping

• Created a sophisticated visual language appropriate for the FinTech sector

• Developed custom UI components and design systems

• Designed engaging animations and micro-interactions

• Implemented responsive layouts for all screen sizes

Technical Implementation

• Built the entire platform using Framer's advanced capabilities

• Created smooth, professional animations and transitions

• Developed custom interactive elements to enhance user engagement

• Implemented responsive design for cross-device accessibility

• Optimized performance for a seamless user experience

Content Structure

Organized around core value propositions:

• Operational efficiency improvements

• Cost minimization strategies

• Revenue stream development

• Credit risk reduction

• Industry-specific solutions (Transportation, Manufacturing, Construction)

Results

The new brand and platform successfully:

• Establishes a strong, professional brand presence in the FinTech space

• Presents a cohesive visual identity across all touchpoints

• Clearly communicates complex financial solutions through intuitive design

• Provides engaging user experiences through custom animations

• Demonstrates operational benefits across industries

• Supports business development initiatives

Technical Highlights

• Comprehensive brand development from concept to implementation

• Custom Framer animations and interactions

• Sophisticated design system created in Figma

• Optimized user experience for financial professionals

• Seamless integration of design and functionality

• Professional copywriting that resonates with the target audience