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Hellgate

Year

2023

Industry

Web3 / Blockchain

Scope of work

Framer, Custom Animations, Dark Theme

Timeline

3 weeks

The Brief

Hellgate is a Web3 project building at the intersection of blockchain technology and community engagement. In the fast-moving crypto space, first impressions happen in seconds — the website needed to immediately communicate legitimacy, generate excitement, and drive community participation through Discord and token acquisition channels.

The timeline was aggressive at 3 weeks, typical for Web3 projects where speed-to-market matters as much as quality. Every design decision was made to maximize impact within this compressed schedule.

Discovery & Strategy

Web3 Trust Signals

Crypto communities are hyper-aware of scams. We identified the trust signals that matter in Web3: transparent team information, clear tokenomics, verifiable smart contract links, and community social proof (Discord member counts, Twitter followers, holder numbers). Every trust signal was given prominent placement rather than buried in footer links.

Design Approach

Dark Energy

The design uses a near-black base with high-contrast accent colors and animated gradient backgrounds that pulse with energy. Typography is bold and compressed — headlines feel urgent and impactful. The aesthetic draws from gaming and underground culture, matching the community's identity without crossing into amateurish territory.

Scroll-triggered animations reveal content with cinematic timing — sections slide, scale, and fade in sequences that create momentum and excitement as visitors move through the page.

Development & Build

Rapid Build

The 3-week timeline demanded efficiency. We used Framer's native animation tools for the majority of interactions, reserving custom code for the gradient background system and wallet-connection CTA states. The single-page architecture kept the build focused while providing enough content depth for community members and newcomers alike.

Results & Impact

Community Launch

The site launched on schedule and served as the hub for Hellgate's community launch. The professional presentation helped Hellgate stand out from the flood of low-quality Web3 project sites, building initial credibility with early community members and crypto media covering the project.

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Frequently

asked questions

What does a typical project timeline look like?

Full website builds take 6–8 weeks. Migrations from WordPress, Webflow, or Wix ship in 4–6 weeks. Rush projects can launch in as fast as 2 weeks. Every timeline includes design, development, CMS setup, and launch support.

What’s included in a full website build?

Custom design across desktop, tablet, and mobile. Framer development with CMS collections for your content. Form integrations (HubSpot, Zapier, Cal.com). SEO optimization with meta tags and structured data. Plus 2 weeks of post-launch support included.

Do I own the website after launch?

Yes, 100%. You get full ownership of the Framer project, all custom components, and complete CMS access. No lock-in, no recurring fees. You only pay for a retainer if you want ongoing design and development support.

Can you migrate my site from WordPress, Webflow, or Wix?

Yes. We’ve migrated sites from all major platforms. Content is preserved, SEO redirects are configured to protect your rankings, and the new Framer site launches with significantly better performance and page speed.

What if I need changes after launch?

You can edit content, images, and CMS items yourself — that’s the whole point of building in Framer. For design changes, new pages, or structural updates, we offer monthly retainers. Most clients manage day-to-day content independently within days of launch.

Do you work with startups or larger companies?

Both. We’ve built sites for pre-seed startups and publicly traded companies. The process scales to fit the project — whether it’s a 4-page launch site or a 20-page enterprise platform with multiple CMS collections.

What industries do you specialize in?

SaaS, fintech, AI/ML, B2B platforms, maritime, and creative studios. But Framer expertise transfers across any industry — we’ve worked with food companies, space tech startups, insurance providers, and more.

How do you handle CMS and content management?

We set up Framer CMS collections tailored to your content — blog posts, case studies, team members, products, whatever you need. Your team gets a recorded walkthrough covering publishing workflows and SEO best practices. Most clients are adding content independently within days.

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?

What if I need changes after launch?

Do you work with startups or larger companies?

What industries do you specialize in?

How do you handle CMS and content management?

What does a typical project timeline look like?

What’s included in a full website build?

Do I own the website after launch?

Can you migrate my site from WordPress, Webflow, or Wix?