Sleek, data-driven design for a modern trading platform
Client
Artis Trade
Industry
Trading / Finance
Services
Web Design, Framer Development, Data Visualization, Lead Generation
Tech stack
Framer, Custom Components, CMS, Analytics
Year
2024
How AGR Studio designed Artis Trade's trading platform website with data-driven visuals, progressive KYC, and institutional-grade design on Framer.
Artis Trade is a trading platform serving both retail and institutional clients. In a market where trust is everything, their website needed to project financial authority and technical capability while making the onboarding process feel frictionless. The previous site was dated and failed to differentiate Artis from dozens of similar-looking competitors.
The redesign focused on three priorities: establish instant credibility through design quality, clearly communicate platform features and competitive advantages, and create a seamless journey from visitor to active trader with minimal friction.
Competitive Differentiation
We analyzed 20 trading platform websites and found a sea of sameness: dark themes, green-and-red chart imagery, and aggressive
Financial Precision
The design uses precise spacing, tight alignment, and a restrained color palette, qualities that mirror the discipline required in trading itself. Data visualization elements use custom chart components that feel native to the platform rather than decorative. Feature comparisons use structured tables with clear hierarchies, respecting the analytical mindset of the target audience.
Conversion Architecture
The account creation flow is optimized for financial services compliance, KYC requirements are integrated into a progressive form that feels conversational rather than bureaucratic. Each step shows clear progress and explains why information is needed, reducing abandonment at the compliance stage where most competitors lose prospects.
Platform feature pages use expandable technical specifications, API documentation previews, and embedded product demos that let prospects evaluate the platform depth without creating an account.
Market Reception
The redesigned site immediately improved Artis Trade's competitive positioning. The refined visual language attracted higher-value clients who were previously skeptical of platforms that "looked like gambling apps." Account creation completion rates improved significantly after the progressive form redesign streamlined the KYC process.
20
Competitors Analyzed
Progressive KYC
Account Flow
5 Weeks
Timeline
