Lead with the contrast, let the CMS build
We made that one contrast the spine of the story, so every page, headline and proof point comes back to profitable growth. The brand identity pairs a bold geometric K monogram and the KYZENN wordmark with Figtree, BDO Grotesk and a single Blue Ink accent against deep ink, in sentence case throughout, so the voice stays direct. Imagery is non-human and matched to each topic, with no stock people, and the system carries past the screen onto business cards and a brand board.
The Framer website runs on a CMS-first architecture. Five collections (Services, Case Studies, Blog, Careers and People) render 10 service pages and 8 case studies from structured content: the team adds a row, and the site builds the page. Where Framer's built-ins stopped, we wrote custom code components in React, including a per-service comparison table, an animated count-up for results and an Instagram-style case study reel, all fed by the CMS. A HubSpot booking calendar replaces the old contact form, behind one site-wide “Talk to us” call to action.