Fluxora

Merchants buy trust before they buy hardware

Fluxora supplies point-of-sale devices and payment processing to retail, restaurants and service businesses. Our research showed that merchants weigh trust, reliability and fit for their industry as heavily as the terminal itself. Competitors' sites missed that. Some were too technical, written for developers. Others were too generic, full of stock photos of smiling cashiers.

A full lineup hidden behind a dated site

Fluxora's website sat on an outdated platform and showed neither its hardware range nor the depth of the payments infrastructure behind it. The brief was to start over: a redesign from scratch, a migration to Framer, and a site where merchants could explore devices, understand the stack and find their industry, all leading to a quote request or a call with an expert.

Put the hardware in their hands

We built the homepage along the path a merchant actually takes: a clear promise, proof, the hardware, solutions by industry, the infrastructure, funding through Clover Capital, the benefits and a final call to action. At its center, an interactive hardware spotlight replaces static product shots. Pick a device and the panel updates with its features, specs and use cases.

For the infrastructure we designed a custom SVG animation system: three clickable pillars that open up payment processing, security and integrations. Every section is a self-contained custom code component with its own state, and industry cards lead to filtered case studies and integrations from the CMS. For all that interactivity, the page scores above 90 on Lighthouse.

From a dated brochure to a product showroom

The Framer migration gave Fluxora a website that works like a showroom. Engagement with the hardware spotlight beat expectations, average time on page rose well above the old site's, and quote requests through the new calls to action grew measurably in the first month after launch.