ProcessFusion

Automation buyers don't take chances

ProcessFusion automates the work that runs through every department, from documents and print to data. Choosing a platform like that is a careful decision. Buyers are committing to infrastructure, so they look for stability and reliability first, then for signs of real technical depth. The website had to show both, and get them to the right answer quickly.

Forty pages and a lot of overlap

Years of organic growth had left the site with more than 40 pages, scattered content and an inconsistent design. Leads from its forms never reached Salesforce, so sales couldn't see what the website produced. And existing customers had no place of their own for documentation and support, so they asked for it by email.

A clear site in front, a portal behind

We split the work into two phases. First, the SaaS website redesign: we audited every page and cut 40 down to 15 focused ones, moved blog posts, case studies and webinars into CMS collections, and set up SEO redirects to keep link equity. The design stays calm, with a restrained palette, an accent color saved for calls to action, and illustration-style product screens that make complex features easy to read. A shared library of sections lets the team assemble new pages without design help, and every form routes through Zapier to Salesforce with lead scoring and pipeline assignment.

Second, a membership portal inside the same Framer site. Built with FramerAuth and role-based access by customer tier, it holds searchable documentation, downloadable assets, video tutorials and a support form that goes straight to ProcessFusion's help desk.

From scattered pages to self-service

Phase 1 launched on time and under budget. Average navigation depth dropped from four clicks to two, and the CRM integration gave sales full pipeline visibility from the first day. With the portal live, customers find documentation and resources on their own, and support ticket volume went down.