Cerve

Food and beverage runs on scattered data

Cerve turns data spread across systems, files and teams into forecasting, churn prediction and cross-sell insight for food and beverage companies, and more than 1,000 of them are already modeled on its platform. It's an AI product doing serious work for operators and decision-makers who have little time for jargon. The website had to be as clear as the product is capable.

Two and a half weeks, nothing lost

Cerve's aging WordPress site didn't match the product, and the team couldn't run it on its own. The rebuild had to ship in roughly two and a half weeks without losing search rankings, breaking existing URLs or dropping the HubSpot lead capture that feeds the pipeline. And for an EU-facing B2B audience, it had to meet GDPR.

Map everything, then move fast

Before any design, we mapped the WordPress site: every page, form and integration that had to survive the move. Then we built the story around how food and beverage buyers judge a data platform: the problem of fragmented, siloed data, the capability in forecasting, retention and cross-sell, then the proof. The website redesign favors clarity over decoration, so a technical platform feels approachable without being dumbed down.

We rebuilt the site natively in Framer. The WordPress to Framer migration carried the content across with its structure and SEO intact. A HubSpot integration handles forms and lead routing, so marketing kept its pipeline, and the build is set up for GDPR compliance. Everything is responsive and easy to update without a developer.

From aging WordPress to a site they own

In about two and a half weeks, Cerve moved to a fast, maintainable B2B SaaS website that matches the caliber of its product. HubSpot still drives the funnel, the structure came through the move intact, and the team now updates and extends the site itself.