RealAgentLink

The ads were bidding on nothing

RealAgentLink matches Minnesota home sellers with hand-picked listing agents based on verified sales data, not paid placement, and a licensed agent reviews every match by hand. Founder Zachary Naslund built the product himself with AI coding tools on Replit and was sending Google Ads traffic at $25 a day to a landing page people read and left. Our conversion audit found a measurement problem before a design problem: Maximize Conversions bidding with zero conversion actions defined, spend leaking into Display placements, and no form analytics.

Build trust with almost no proof

The company had one closed deal and one testimonial. The page had to earn trust without a review wall, stay away from a personal brand, and beat the direct competitor on visual quality. Then it had to ship as production code inside the live app, with the multi-step intake form, automated emails, report generation and admin dashboard working exactly as before.

Measure first, then let the report sell

Before touching a pixel, we defined GA4 events for every CTA click, form start, form step and submission, so the lead generation funnel finally had real signals. Trust came from process: a six-point scorecard of what gets graded, a comparison with typical referral sites, and privacy guarantees given real design weight. The hero shows the market rather than the founder, with an illustrated Minneapolis skyline and live-data chips for days on market and list-to-sale ratio. Right below sits the product itself, the agent match and property valuation report, with honest instant or within-24-hours labels.

There were no static mockups. We built a design system with Domine, Inter Display and a green and gold palette straight into the React and Tailwind codebase, reviewed on a private preview link. The intake form UX became a calmer split screen with visible step progress and save-and-finish-later. The production integration was staged carefully: the old state tagged on GitHub as a restore point, with a two-minute rollback.

From guesswork to a measurable funnel

The page went live two weeks after the conversion audit, after two tactical revision rounds, and the founder put his ad budget behind it. For the first time, every CTA, form step and submission is measured in GA4 and Google Ads, so the campaign bids on real conversions. The switch caused zero disruption: same URL, same form logic, same emails and dashboard. The design system now lives in the code, ready for the rest of the site. It's landing page design with the measurement layer underneath.