Ongoing website evolution for a leading email design agency
Client
ActionRocket
Industry
Email Marketing / Creative Agency
Services
Website Maintenance, Performance Optimization, Content Updates, Feature Additions
Tech stack
Framer, Performance Monitoring, CMS, Analytics
Year
2023
How AGR Studio provides ongoing Framer website maintenance, performance optimization, and feature development for ActionRocket's email agency site.
ActionRocket is one of the world's leading email design agencies, working with brands like Google, Uber, and Netflix to push the boundaries of what's possible in email. Their Framer website needed to stay as current and innovative as their email work, but their internal team didn't have the bandwidth for ongoing web development alongside client deliverables.
AGR Studio was engaged on a retainer basis to handle all website updates, performance optimization, and feature development. The arrangement gives ActionRocket a dedicated web partner without the overhead of an in-house web developer.
Retainer Approach
We established a structured maintenance workflow: a shared task board for requests, weekly check-ins to prioritize updates, and a monthly performance review covering Core Web Vitals, SEO rankings, and analytics trends. This proactive approach catches issues before they impact users and ensures the site evolves strategically rather than reactively.
Evolving Without Redesigning
The best maintenance preserves the existing design system while keeping the site fresh. We update hero content seasonally, add new case study pages as ActionRocket completes notable projects, and refresh testimonials and client logos as the roster grows. Each update follows the established component library, ensuring visual consistency without a full redesign cycle.
Continuous Optimization
Monthly performance audits cover page speed, accessibility compliance, and SEO health. We've progressively optimized image delivery (migrating to modern formats), reduced JavaScript payload, and improved Cumulative Layout Shift scores. Each optimization is measured against baseline metrics to demonstrate tangible improvement.
Feature additions are scoped and built incrementally: new portfolio filtering, updated contact forms, newsletter signup integration, and content section additions. Each feature is deployed, measured, and iterated based on real usage data.
Long-Term Value
The ongoing partnership has kept ActionRocket's site consistently performing in the top tier of agency websites. Core Web Vitals scores have improved steadily over the engagement. The team saves significant hours per month by offloading web work, allowing them to focus entirely on client email design work, their core competency.
Ongoing Retainer
Engagement
Monthly Audits
Performance
Continuous Improvement
CWV Scores
